After moving to a new location in the downtown historic district, 3 Gear Games needed building signage which would highlight their whimsical, family-friendly business, while also conforming to the strict historic signage requirements. The 3-Gears logo, which had been developed as a previous project, was revised with new fonts and additional text elements then composed into three different signs, corresponding to the three types needed.
After a few revisions, the design was approved and ÆGS was able to work directly with the sign manufacturer to ensure that they had the necessary files and formats to complete the fabrication. The signs have been installed and both fit into the historic character of the district while also standing out, drawing curious shoppers with their playful logos and fonts.
In addition to the building signage, an animated version of the logo was made for use on the store’s website and social media.