Roxy’s Art Studio was looking to rebrand and wanted to utilize several conceptual elements; the currently-used cursive “R”, a clock-like motif, and the inclusion of the gears from the co-owned 3 Gears Games.
Several variations on the theme were tried before a final version was selected.
The final version combines all the elements into a cohesive, easy-to-read whole that pays tribute to the studio’s origins while giving a much-updated look.
